Universität Wien FIND

Return to Vienna for the summer semester of 2022. We are planning to hold courses mainly on site to enable the personal exchange between you, your teachers and fellow students. We have labelled digital and mixed courses in u:find accordingly.

Due to COVID-19, there might be changes at short notice (e.g. individual classes in a digital format). Obtain information about the current status on u:find and check your e-mails regularly.

Please read the information on https://studieren.univie.ac.at/en/info.

330040 VO Marketing and Sales Research (2014W)


max. 25 participants
Language: German

Examination dates



DO 20.11.2014 8 bis 10 Uhr SE Raum 560 und 12 bis 18 Uhr SE Raum 509,UZAII

FR 21.11.2014 9 bis 18 Uhr SE Raum 562, UZA II

SA 22.11.2014 9 bis 14 Uhr SE Raum 562, UZAII


Aims, contents and method of the course

Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.

Assessment and permitted materials

Minimum requirements and assessment criteria

Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.

Examination topics

A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.

Reading list

Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.

Association in the course directory

Last modified: Sa 02.04.2022 00:27