330070 VO Marketing and Sales Research (2008W)
Labels
20.11.2008 -22.11.2008 ganztags :20.11.08 09:00-18:00 SE 509
21.11.08 09.00-14.00 SE 560
u. 14.00- 18.00 SE 562
22.11.00 09.00-18.00 SE 562
Departrment f. Ernährungswissenschaften,
Althanstraße 14; 1090 Wien
21.11.08 09.00-14.00 SE 560
u. 14.00- 18.00 SE 562
22.11.00 09.00-18.00 SE 562
Departrment f. Ernährungswissenschaften,
Althanstraße 14; 1090 Wien
Details
max. 30 participants
Language: German
Lecturers
Classes
Currently no class schedule is known.
Information
Aims, contents and method of the course
Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.
Assessment and permitted materials
Minimum requirements and assessment criteria
Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.
Examination topics
A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.
Reading list
Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.
Association in the course directory
Last modified: Fr 31.08.2018 08:57