330177 VU The 'Me-Brand' - influencing factor for your career (2024W)

This lecture opens up new horizons for the students and at the end, the students leave the ‘Me Brand’ course with their own ‘Brand Book’, which each student can build on to positively develop their own career as a clearly defined brand personality. In future, this may even be the decisive factor in being able to stand out from the competition in the next job application.

Plato already knew: “Egoists are not happier than other people.” Those who only ever think of themselves and live at the expense of others have less chance of being happy. In order to have a “happy” career, it is therefore necessary to find a balance between personal success factors and team spirit. In this course, students learn how this can be achieved using selected examples and interactive group work. And in the end, you will develop your own “brand book” that will help you advancing your career.

This course uses the 12 brand archetypes, which are based on the research findings of C.G. Jung, to work out how the universal archetypes, which are associated with certain emotions, characteristics and goals, function in business, with managers and with customers and employees. As with all brand management, the product itself (in our case the “Me Brand”), the appearance, the “price” (i.e. the payment), the packaging and other factors are decisive for public perception. In addition, intangible elements such as experiences, reviews, etc. that students have had with the existing “me brand” (e.g. on social media) are also taken into account. The brand development of the “Me Brand” is elaborated and summarized with the help of the findings of Simon Sinek's “Golden Circle” and the findings of storytelling.