340252 VO Transcultural Communication in the Real World (2009W)
Labels
Details
max. 1000 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
13.10.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
20.10.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
27.10.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
03.11.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
10.11.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
17.11.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
24.11.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
15.12.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
12.01.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
19.01.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Tuesday
26.01.
10:30 - 12:00
Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
Information
Aims, contents and method of the course
Various forms and streams of transcultural communication within the framework of economic globalization; focus on international marketing as a field providing many employment and job opportunities for communication experts such as translators; lecture supported by "real life" case studies carried out at international companies.
Assessment and permitted materials
Written end-of-term exam.
Minimum requirements and assessment criteria
Course goal is to familiarize students with the processes of transcultural business communication and to provide an overview of real world requirements and the expectations of potential future employers and clients.
Examination topics
Lecture; discussion of case studies.
Reading list
Framson, Elke Anna. 2009. Transkulturelle Marketing- und Unternehmenskommunikation. Wien: Facultas.
Association in the course directory
BGR2
Last modified: Mo 07.09.2020 15:45