Universität Wien

340252 VO Transcultural Communication in the Real World (2010W)

2.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft

Details

max. 1000 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 12.10. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 19.10. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 09.11. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 16.11. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 23.11. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 07.12. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 14.12. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 11.01. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 18.01. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50
  • Tuesday 25.01. 10:30 - 12:00 Audimax Zentrum für Translationswissenschaft, Gymnasiumstraße 50

Information

Aims, contents and method of the course

Various forms and streams of transcultural communication within the framework of economic globalization; focus on international marketing as a field providing many employment opportunities for communication experts such as translators; lecture supported by "real-life" case studies carried out at international companies.

Assessment and permitted materials

Written end-of-semester exam.

Minimum requirements and assessment criteria

To familiarize students with the processes of transcultural business communication; to provide an overview of real world requirements and the expectations of potential future employers and clients.

Examination topics

Lecture; discussion of case studies.

Reading list

Framson, Elke Anna. 2009. Transkulturelle Marketing- und Unternehmenskommunikation. Wien: Facultas.

Association in the course directory

BGR2

Last modified: Mo 07.09.2020 15:45