Universität Wien

340252 VO Transcultural Communication: Business communication, marketing communication (2011W)

2.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft

Erste Einheit: 11. Oktober 2011
First lecture: October 11, 2011
Moodle

Details

max. 1000 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 11.10. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 18.10. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 25.10. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 08.11. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 15.11. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 22.11. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 06.12. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 13.12. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 10.01. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 17.01. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Tuesday 24.01. 10:30 - 12:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Wednesday 01.02. 09:00 - 10:30 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG

Information

Aims, contents and method of the course

Various forms and streams of transcultural communication within the framework of (economic) globalization; focus on international marketing as a field providing many employment opportunities for communication experts such as translators; lecture supported by “real-life” case studies.

Assessment and permitted materials

Written end-of-semester exam

Minimum requirements and assessment criteria

To familiarize students with the processes of transcultural business communication; to provide an overview of real world requirements and the expectations of potential future employers and clients.

Examination topics

Lecture; discussion of case studies.

Reading list

Wird in der Vorlesung bekannt gegeben.
To be announced in class.

Association in the course directory

Last modified: Mo 07.09.2020 15:45