340252 VO Transcultural Communication: Business communication, marketing communication (2014W)
Labels
Details
max. 1000 participants
Language: German
Examination dates
Wednesday
28.01.2015
Wednesday
04.03.2015
11:00 - 12:30
Hörsaal 2 ZfT Gymnasiumstraße 50 1.OG
Wednesday
22.04.2015
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
01.07.2015
09:30 - 11:00
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
08.10.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
15.10.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
22.10.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
29.10.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
05.11.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
12.11.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
26.11.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
03.12.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
10.12.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
17.12.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
07.01.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
14.01.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
21.01.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Wednesday
28.01.
11:00 - 12:30
Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Information
Aims, contents and method of the course
Various forms and streams of transcultural communication within the framework of (economic) globalization; focus on marketing and business communication as a fields providing many employment opportunities for communication experts such as translators.
Assessment and permitted materials
Written end-of-semester exam.
Minimum requirements and assessment criteria
To familiarize students with the processes of transcultural business communication; to provide an overview of real world requirements and the expectations of potential future employers and clients.
Examination topics
Lecture; discussion of case studies; guest lecture.
Reading list
Framson, Elke A. 2011. Transkulturelle Marketing- und Unternehmenskommunikation. 2., überarbeitete Auflage. Wien: Facultas.
Other materials available on moodle.
Other materials available on moodle.
Association in the course directory
Last modified: Mo 07.09.2020 15:45