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340252 VO Transcultural Communication: Business communication, marketing communication (2016W)

2.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft

Details

max. 1000 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Monday 10.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 17.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 24.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 31.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 07.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 14.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 28.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 05.12. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 12.12. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 09.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 16.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 23.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
Monday 30.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG

Information

Aims, contents and method of the course

Various forms and streams of transcultural communication within the framework of (economic) globalization; focus on marketing and business communication as a fields providing many employment opportunities for communication experts such as translators.

Assessment and permitted materials

Written end-of-semester exam.

Minimum requirements and assessment criteria

To familiarize students with the processes of transcultural business communication; to provide an overview of real world requirements and the expectations of potential future employers and clients.

Examination topics

Lecture; discussion of case studies; guest lecture.

Reading list

Framson, Elke A. 2011. Transkulturelle Marketing- und Unternehmenskommunikation. 2., überarbeitete Auflage. Wien: Facultas.
Other (written and oral) materials available on moodle.

Association in the course directory

Last modified: Mo 07.09.2020 15:45