Universität Wien

340252 VO Transcultural Communication: Business communication, marketing communication (2019W)

2.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft
Moodle

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Details

max. 1000 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 07.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 14.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 21.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 28.10. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 04.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 11.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 18.11. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 02.12. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 09.12. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 16.12. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 13.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG
  • Monday 20.01. 15:30 - 17:00 Hörsaal 5 ZfT Philippovichgasse 11, 1.OG

Information

Aims, contents and method of the course

Various forms and streams of transcultural communication within the framework of (economic) globalization; focus on marketing and business communication as a fields providing many employment opportunities for communication experts such as translators.

Assessment and permitted materials

Written end-of-semester exam.

Minimum requirements and assessment criteria

To familiarize students with the processes of transcultural business communication; to provide an overview of real world requirements and the expectations of potential future employers and clients.

Examination topics

Alle Themen, die in der Vorlesung behandelt werden (Texte, Literatur, Weblinks und Videos auf Moodle)

Reading list

Framson, Elke A. 2011. Transkulturelle Marketing- und Unternehmenskommunikation. 2., überarbeitete Auflage. Wien: Facultas.
Other (written and oral) materials available on moodle.

Association in the course directory

Last modified: Mo 07.09.2020 15:22