340296 PS Culture and Communikation: English (2019S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 11.02.2019 09:00 to Fr 01.03.2019 17:00
- Registration is open from Mo 11.03.2019 09:00 to Fr 15.03.2019 17:00
- Deregistration possible until Su 31.03.2019 23:59
Details
max. 30 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 13.03. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 20.03. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 27.03. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 03.04. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 08.05. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 15.05. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 22.05. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 29.05. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 05.06. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 12.06. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 19.06. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
- Wednesday 26.06. 11:30 - 13:00 Hörsaal 6 Franz-Klein-Gasse 1 EG
Information
Aims, contents and method of the course
Assessment and permitted materials
- Regular attendance and active participation in class are mandatory (two absences)
- 1 term paper (Proseminararbeit, 70%)
- 1 group presentation on a specific archetype (15%)
- 1 individual research task (term paper presentation, 15%)
Please note that the cut-off for overall positive grading is 60%.
- 1 term paper (Proseminararbeit, 70%)
- 1 group presentation on a specific archetype (15%)
- 1 individual research task (term paper presentation, 15%)
Please note that the cut-off for overall positive grading is 60%.
Minimum requirements and assessment criteria
- Exellent written and oral communciation skills in English
- Timely submission of assignments
- Presentations in line with given instructions
- Term paper in line with given instructions
- Timely submission of assignments
- Presentations in line with given instructions
- Term paper in line with given instructions
Examination topics
- Theoretical input presented in class
- Further independent research
- Information provided through presentations in class
- Reading material on plattform
The above will be incorporated in a 12-page term paper to be submitted at the end of the semester.
- Further independent research
- Information provided through presentations in class
- Reading material on plattform
The above will be incorporated in a 12-page term paper to be submitted at the end of the semester.
Reading list
Material will be provided on Moodle and discussed in class; independent research by students on individual topic
Association in the course directory
Last modified: Mo 07.09.2020 15:45
- Understanding the concept of archetypes and their impact on cultural awareness, human interaction and translation
- Learning about archetypal myths and traditions in various countries and regions and their meaning for seeing the world as it is (perception and reality)CONTENT
- The concept of archetypes according to C.G. Jung
- Archetypes in everyday life
- Archetypes in branding and advertisingMETHODS
Based on a short introduction into archetypes and their images, this course will deal with the impact that archetypes have as a universal and innate tool of creating meaning and shaping the world around us. Seen through the lens of C.G. Jung's teachings, we will explore the ways that people in different countries and regions have learned to communicate with each other and to what extent myths, fairytales and specific cultural traditions play a role in this process.Participants are encouraged to develop their own areas of interest within the topic of this course, which will be narrowed down to "Archetypes in branding and advertising" for this semester. They will be provided with material on the platform, but also carry out further research, formulate personal views and prepare individual and group presentations as a basis for discussion in class.
Academic writing will be practiced through exercises and the production of a seminar paper.