Universität Wien

340330 UE Business Translation and Transcreation Spanish (2024W)

4.00 ECTS (2.00 SWS), SPL 34 - Translationswissenschaft
Continuous assessment of course work
Moodle
Fr 15.11. 11:30-13:00 Medienlabor I ZfT Gymnasiumstraße 50 4.OG

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: Spanish

Lecturers

Classes (iCal) - next class is marked with N

Please note that the course on 15.11.2024 will take place in Medienlabor I.
Important note regarding the registration phase: Exercises that have 0 participants after the first registration phase will be cancelled. Students are therefore invited not to wait until the second registration phase to register.
Erasmus students in their 3rd or 4th year of study are welcome to attend the course.

  • Friday 18.10. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 25.10. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 08.11. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 22.11. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 06.12. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 13.12. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 10.01. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 17.01. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG
  • Friday 24.01. 11:30 - 13:00 Seminarraum 9 ZfT Philippovichgasse 11, 2.OG

Information

Aims, contents and method of the course

Objectives:
After successfully completing this course, students will be able to translate specialised texts from the field of business and economics in a manner appropriate to the assignment and justify their translation decisions on the basis of theory. They will develop the ability to use the appropriate research tools and translation technologies. They acquire the necessary translation strategy and evaluation skills for a high-quality translation as well as the metacommunicative skills for successful communication with clients.

Content
In this course, students learn the basics of business terminology, basic knowledge in selected areas of business (e.g. annual reports, marketing, banking, insurance) and the appropriate terminology from the respective areas.
Students learn how to use translation tools and other digital aids correctly in order to improve the quality, speed and understanding of translations by consumers. Students develop an awareness of the differences and overlaps between the role of a tool user and that of a professional translator. As in other translation exercises, the source texts can be assigned to one or two major semester topics or cover a wide range. Research skills should be improved and practised step by step.
With regard to the component of transcreation, which is also to be covered in this course, texts from the field of marketing, such as company descriptions and homepages, are particularly suitable. In this area, the adaptation/localisation of advertising texts and campaigns for different target markets as well as the adequate translation and culturally appropriate transfer of a company's values should be taught in class. Transcreation can also cover the adaptation of slogans to meet the cultural nuances and market requirements of the respective target markets.

Methodology
- Discussion of problems that students have encountered during the translation process in class.
- Discussion of the source texts in class - analysing the source text with regard to the terminological challenges.
- Translation strategy (adapting vs. mapping translation), suitable parallel texts, specialised background.
- Thematisation of translation strategies including research options.
- Practical project work (from enquiry to delivery, including communication with fictitious clients in group or individual work)
- A CAT tool can be used in the exercises.
- Discussion of the submitted translations and revisions.
- Discussion of the terminology documentation.

Assessment and permitted materials

Two tests (one per language direction) in the classroom and one homework exercise
Active participation in class

- Assessment criteria for translations: https://transvienna.univie.ac.at/fileadmin/user_upload/z_translationswiss/Studium/Masterstudium/Beurteilungschema_fuer_UEbersetzungen_UEbersetzungsuebungen_und_Modulpruefung.pdf
- Work is done in both language directions in all courses.
- No distinction is made in the assessment between students' active and passive foreign languages.
- AI and other CAT tools are permitted in the courses. The use of AI is not permitted in examinations, tests and homework. If the use of AI and other unauthorised tools is suspected, a grade-relevant examination interview may be conducted after a test, homework or examination has been taken.

Minimum requirements and assessment criteria

Compulsory attendance, students are allowed two unexcused absences.
60 points are required for a positive assessment of the course.
1 (very good): 100 - 90 points
2 (good): 89 - 80 points
3 (satisfactory): 79 - 70 points
4 (sufficient): 69 - 60 points
5 (insufficient): 59 - 0 points

Examination topics

All content covered in the course, in particular the specific and translation science content and considerations of the proposed solutions presented and commented on in the course. Supporting learning material can be found on Moodle.

Reading list

Recommended reading
See please germant text.
More information in the Moodle course.

Association in the course directory

Last modified: We 25.09.2024 10:27