Universität Wien FIND

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350105 VO BW2V - Marketing in Sports (2016W)

3.00 ECTS (2.00 SWS), SPL 35 - Sportwissenschaft

Details

max. 50 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Thursday 06.10. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 13.10. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 20.10. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 27.10. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 03.11. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 10.11. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 17.11. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 24.11. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 01.12. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 15.12. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 12.01. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 19.01. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock
Thursday 26.01. 12:15 - 13:45 ZSU - USZ II Gruppenraum 1.Stock

Information

Aims, contents and method of the course

Introduction to Marketing
Marketing Management, Marketing planning, Marketing mix
Sport Sponsoring
Advertising in Sport
Sport agencies
Event marketing

Assessment and permitted materials

written exam

Minimum requirements and assessment criteria

students learn to
critically questioning the mechanism of Sport Marketing
link the various correlations of Sport science
comprehend Marketing as Strategie and tactical means of communication
apply the conveyed theory accordingly
moreover, the students are competent to link conveyed theory with Contents of other seminars/courses

Examination topics

predominantly cognitive Transfer of knowledge; case studies, guest lectures Held by Marketing and economic experts

Reading list

Dressler, Melanie (2004). Events und Veranstaltungen professionell managen. Tipps und Tools für die tägliche Praxis. Göttingen. Business Village

Neumann, David. (2003). Erlebnismarketing. Eventmarketing. Düsseldorf. VDM-Verlag.

Scherrer, Urs (Hrsg). (2003). Sportlervermittlung-Sportlermanagement. Bern

Trosien, Gerhard. (2003). Sportökonomie. Ein Lehrbuch in 15 Kapitel.

Nufer, Gerd. Bühler , Andre´ (Hrsg.) (2013). Marketing im Sport: Grundlagen und Trends des modernen Sportmarketing (Sportmanagement, Band 2) . Erich Schmidt Verlag

Nufer, Gerd. Bühler , Andre (Hrsg.) (2013).Management im Sport: Betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie (Sportmanagement, Band 1) Erich Schmidt Verlag

Suchy, Günther (Hrsg). (2011). Public Relations im Sport: Basiswissen - Arbeitsfelder - Sport-PR und Social Media (Sportmanagement, Band 4) Erich Schmidt Verlag

Kratochvil, Jan. (2013). Modernes Marketing für Sportvereine: Ein Praxishandbuch

Riedmüller, Florian. (2013). Professionelle Vermarktung von Sportvereinen: Potenziale der Rechtevermarktung optimal nutzen (Praxiswissen Sportverein & Management, Band 2) Verlag Erich Schmid

Hermanns, Arnold. Riedmüller, Florian (2013). Management-Handbuch Sport-Marketing.2.Auflage. Vahlen

Bruhn, Manfred. (2009). Sponsoring: Systematische Planung und integrativer Einsatz. 5.Auflage. Gabler

Adjouri, Nicholas .Stastny, Petr. (2006). Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg. Verlag Gabler

Association in the course directory

BW2V

Last modified: Mo 07.09.2020 15:46