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Warning! The directory is not yet complete and will be amended until the beginning of the term.

350105 VO BW2V - Marketing in Sports (2018W)

3.00 ECTS (2.00 SWS), SPL 35 - Sportwissenschaft

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

ACHTUNG - Wegen Erkrankung entfällt am Montag, 15.10.2018 die Einheit.

Monday 01.10. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 08.10. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 22.10. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 29.10. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 05.11. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 12.11. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 19.11. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 26.11. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 03.12. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 10.12. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 07.01. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 14.01. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 21.01. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG
Monday 28.01. 15:00 - 16:30 ZSU - USZ I, Hörsaal 3 EG

Information

Aims, contents and method of the course

Introduction to Marketing
Marketing Management, Marketing planning, Marketing mix
Sport Sponsoring
Advertising in Sport
Sport agencies
Event marketing

Assessment and permitted materials

written exam

Minimum requirements and assessment criteria

students learn to
critically questioning the mechanism of Sport Marketing
link the various correlations of Sport science
comprehend Marketing as Strategie and tactical means of communication
apply the conveyed theory accordingly
moreover, the students are competent to link conveyed theory with Contents of other seminars/courses

Examination topics

predominantly cognitive Transfer of knowledge; case studies, guest lectures Held by Marketing and economic experts

Reading list

Dressler, Melanie (2004). Events und Veranstaltungen professionell managen. Tipps und Tools für die tägliche Praxis. Göttingen. Business Village

Neumann, David. (2003). Erlebnismarketing. Eventmarketing. Düsseldorf. VDM-Verlag.

Scherrer, Urs (Hrsg). (2003). Sportlervermittlung-Sportlermanagement. Bern

Trosien, Gerhard. (2003). Sportökonomie. Ein Lehrbuch in 15 Kapitel.

Nufer, Gerd. Bühler , Andre´ (Hrsg.) (2013). Marketing im Sport: Grundlagen und Trends des modernen Sportmarketing (Sportmanagement, Band 2) . Erich Schmidt Verlag

Nufer, Gerd. Bühler , Andre (Hrsg.) (2013).Management im Sport: Betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie (Sportmanagement, Band 1) Erich Schmidt Verlag

Suchy, Günther (Hrsg). (2011). Public Relations im Sport: Basiswissen - Arbeitsfelder - Sport-PR und Social Media (Sportmanagement, Band 4) Erich Schmidt Verlag

Kratochvil, Jan. (2013). Modernes Marketing für Sportvereine: Ein Praxishandbuch

Riedmüller, Florian. (2013). Professionelle Vermarktung von Sportvereinen: Potenziale der Rechtevermarktung optimal nutzen (Praxiswissen Sportverein & Management, Band 2) Verlag Erich Schmid

Hermanns, Arnold. Riedmüller, Florian (2013). Management-Handbuch Sport-Marketing.2.Auflage. Vahlen

Bruhn, Manfred. (2009). Sponsoring: Systematische Planung und integrativer Einsatz. 5.Auflage. Gabler

Adjouri, Nicholas .Stastny, Petr. (2006). Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg. Verlag Gabler

Association in the course directory

BW2V

Last modified: Mo 07.09.2020 15:46