Universität Wien

390028 SE Research Seminar in Business and Behavioral Science (2024W)

5.00 ECTS (2.00 SWS), SPL 39 - Doktoratsstudium Wirtschaftswissenschaften
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 24 participants
Language: English

Lecturers

Classes

Tuesdays, 13:15-14:45, seminar room 5 (1st floor)

Information

Aims, contents and method of the course

The research seminar is open to participants interested in behavioral science, both within marketing and beyond. Each meeting will focus on contemporary topics, with discussions designed to enhance participants’ critical reading and analytical skills. The seminar is cross-disciplinary and aims to achieve multiple goals:

• Develop a deep understanding of current trends and theories in behavioral research.
• Enhance critical thinking and analytical skills through rigorous evaluation of research methodologies and findings.
• Foster the ability to synthesize and integrate insights from diverse research sources.
• Encourage the application of theoretical concepts to real-world phenomena.
• Identify opportunities for improving current research

Assessment and permitted materials

Participants will be usually assigned to seminal and contemporary readings from various high-impact journals (one short reading/paper per session). The readings will cover both methodological topics and a variety of substantive areas, including marketing, management, psychology, economics, and technology, with a particular focus on new developments in the field.

Minimum requirements and assessment criteria

Active participation in seminar discussions.

Examination topics

Reading list

Literature and readings will be announced one week before the meeting

Association in the course directory

Last modified: Fr 20.09.2024 15:47