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400003 SE Content Analysis (2012W)

Continuous assessment of course work

PLEASE NOTICE: the first seminar is on october 15th !!!

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 15 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Monday 08.10. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 15.10. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 22.10. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 29.10. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 05.11. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 12.11. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 19.11. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 26.11. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 03.12. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 10.12. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 17.12. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 07.01. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 14.01. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 21.01. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG
Monday 28.01. 10:00 - 11:30 Seminarraum 3, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

Content analysis is one of the major data-gathering methods in communication studies. Its purpose is to systematically describe symbolic material of all sorts - in our case text, sound, still and moving pictures in media content or in the messages of other channels of information. Communication researchers conduct content analyses to learn aboutsourcesthat are not available, not able or willing to tell us about their intentions. Also a goal of content analysis: information aboutsociety and cultureas contexts of the production of whatever messages. Sometimes we use content analysis to find out about theaudience: Who could be attracted by such a message? Or we even want to say something about the potentialeffectsof a message. In other words, content analysis is a versatile tool for making inferences on all elements of the communication process. But this is not without problems: Both the analysis itself has to be conducted reliably, and the validity of the conclusions that we want to draw from a text to its production, reception and effects has to be justified carefully. This is why in this course we will not only learn the technical steps of a content analysis and practice themfrom a sensible research question via category building and sampling to coder training and finally to ways of analyzing the data gathered. We will also reflect about the underlying problems of epistemology. Variants of content analyses, such as computer-aided ones, will also be covered. Finally, the study of classic content analyses will help us both understand this method better and inspire applications in our own research.

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list


Association in the course directory

Last modified: Mo 07.09.2020 15:46