Universität Wien

960003 UE Media Management (2022W)

3.00 ECTS (1.00 SWS), Zertifikatskurse
Continuous assessment of course work
ON-SITE

This is a fee-based continuous education and training programme/certificate course offered by the Postgraduate Center. Please note that you must be admitted to a continuing education and training programme/certificate course to participate. For further information regarding Continuing Education Master Programs, Continuing Education Programs and Certificate Courses, please visit:
https://www.postgraduatecenter.at/en/programs/international-affairs-business/cultural-management/

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: English

Lecturers

Classes

Fri. 09.12.2022 5.00 pm 8.15 pm
Sat. 10.12.2022 9.00 am - 6.00 pm

Information

Aims, contents and method of the course

This module emphasizes the visibility of social and cultural projects within a media space known for its increasing commercial orientation. Participants study basic marketing strategies and thus link up to the project management learned in the first module. The students will get acquainted with marketing practices of NPOs and NGOs in England, Canada, and the US, and will learn to apply creative and innovative marketing strategies. The media module will address the economic, legal, and content structures of existing channels of publishing and dissemination. Examples range from press releases and book cover texts to blogs and audio spots to radio formats and trimedia work. Participants will develop the capacity to understand the principles of the media world. Innovative media formats will be discussed and elaborated.

Contents and Thematic Focus Areas

Marketing Concepts

Working with a PR Agency

Interview techniques as interviewer and interviewee

Website, Blog, Youtube, Soundcloud

Understanding and applying the structures and rules of Austrian
Radio and TV formats

Developing journalistic network competencies

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Materials will be provided during the course and via the e-learning platform Moodle.

Association in the course directory

Last modified: Fr 14.10.2022 16:49