960004 UE Media Management (2021W)

In Module 3 - Media Management - the dissemination of cultural and social projects via the media are in the foreground, as well as learning to increase the visibility of existing media, marketing mechanisms, research and socio-political relevance for the media.

Competencies
This module emphasizes the visibility of social and cultural projects within a media space known for its increasing commercial orientation. Participants study basic marketing strategies and thus link up to the project management learned in the first module.
The students will get acquainted with marketing practices of NPOs and NGOs, and will learn to apply creative and innovative marketing strategies.
The media module will address the economic, legal, and content structures of existing channels of publishing and dissemination.
Participants will develop the capacity to understand the principles of the media world. Innovative media formats will be discussed and elaborated.

Focus Areas
o Audience Development
o Marketing Concepts
o Digital Marketing
o Website, Blog, Youtube channel, Soundcloud.