Course Exam

040024 VO Management I - Marketing (MA) (2023S)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften

ON-SITE

WHEN?

Thursday 04.05.2023 08:00 - 09:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from We 22.02.2023 08:00 to Tu 02.05.2023 12:00
Deregistration possible until Tu 02.05.2023 12:00

Examiners

Christoph Fuchs

Information

Examination topics

• Kotler, Keller, Brady, Goodman, & Hansen (2016), Marketing Management, 3rd European Edition, Pearson Prentice Hall.
• Slides via Moodle
• Videos and readings

Assessment and permitted materials

Evaluation of performance will be based on a multiple choice exam (one correct answer per question). Please note that you need to register separately for the exam.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Last modified: Th 11.05.2023 11:26