Course Exam
040119 VO ABWL Marketing I (2022W)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 24.04.2023 08:00 to Fr 23.06.2023 12:00
- Deregistration possible until Fr 23.06.2023 12:00
Examiners
Information
Examination topics
Material for exam preparation: textbook (see: Literature).Textbook content will be presented and discussed chapterwise in the lecture, and a holistic understanding of marketing shall be developed. Powerpoint slides and recorded lecture sessions will be accessible via moodle throughout the semester.A short example test ( accessible online in Moodle) shall give additional guidance for test preparation.
Assessment and permitted materials
Proof of performance: written single choice-exam taken in presence (mode: "online in class") after the end of lecture. The exam consists of 50 questions to be answered within 60 minutes. Format: single-choice questions - one out of 4 answer-options is correct, the correct response is to be identified. A maximum of 50 points can be achieved in total (1 point per correct answer). No points deducted for incorrect answers.
Minimum requirements and assessment criteria
The assessment of the performance of the individual participants is based on the test result of a maximum of 50 points.
The following assessment key is used for grading:
Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
The following assessment key is used for grading:
Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Last modified: Th 11.05.2023 11:27