Universität Wien
Course Exam

040192 VO ABWL Marketing I (2016S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Wednesday 25.01.2017
This is the fourth exam date from the course ABWL Marketing I from SS 2016 (Dr. Riefler). The exam will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures. The required text is Jobber & Ellis-Chadwik, D. (2012): Principles and Practice of Marketing, 7th edition, McGraw-Hill (ISBN-13: 978-0077140007). Students who already own the 6th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 6 to 7, please double check). https://uspace.univie.ac.at/web/lehrende/lehrveranstaltungdetail/-/lehrveranstaltungdetail/726492-28 http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-16/abwl-marketing-i/

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Examiners

Information

Examination topics

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Assessment and permitted materials

For students registering for the course in the current bachelor program (VO counts for 3 ECTS points): The exam takes 60 minutes and comprises 50 single-choice questions.

Only for (I)BW bachelor students in the curriculum version of 2011 (admission before WS 2014): The exam earns 4ECTS points; the exam takes 80 minutes and comprises 65 single-choice questions.
For VWL/ISOR students: in case your curriculum requires 4 ECTS, please send an email to martina.roth@univie.ac.at.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Minimum requirements and assessment criteria

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Last modified: Mo 07.09.2020 15:28