Course Exam
040192 VO Prüfung ABWL Marketing I DEUTSCH (2024S)
Labels
WHEN?
Wednesday
13.11.2024
11:30 - 13:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
If you want to take the ABWL Marketing 1 exam in German, please register here.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Tu 24.09.2024 08:00 to Fr 01.11.2024 12:00
- Deregistration possible until Fr 08.11.2024 12:00
Examiners
Information
Examination topics
Exam topics comprise the content of the indicated textbook.Textbook content will be presented and discussed chapterwise in the lecture, and a holistic understanding of marketing shall be developed. To assist participants in their exam preparation, recordings of all sessions as well as course material (powerpoint slides, handouts) will be available online in Moodle. Furthermore, participants may use the MooDuell-Application and Flashcards provided for further exam preparation. A short example test ( accessible online in Moodle) shall give additional guidance in preparing for the exam.TEXTBOOK.
To prepare for the exam you may use either of the following editions of Kotler et al.'s "Principles of Marketing"-textbook:* Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He (2019): Principles of Marketing, 8th European Edition, Pearson
or
* Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (2023): Principles of Marketing, 19th Global Edition, Pearson.
To prepare for the exam you may use either of the following editions of Kotler et al.'s "Principles of Marketing"-textbook:* Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He (2019): Principles of Marketing, 8th European Edition, Pearson
or
* Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (2023): Principles of Marketing, 19th Global Edition, Pearson.
Assessment and permitted materials
The assessment for the lecture will take the form of an on-site digital written exam (format: 'online in class') lasting 60 minutes. The exam comprises 50 questions, each with 4 single-choice answer options (only one of the four options a, b, c, d is correct). A maximum of 50 points can be achieved, and no points will be deducted for incorrect answers.To access the exam, each student needs a notebook. If you do not have an appropriate digital device (tablets and mobile phones are not allowed!), please contact the office of the Institute for Marketing and International Business in a timely manner (!).During the exam, a calculator (not on a smartphone) is permitted. No other aids are allowed. Textbooks, slides, or handouts cannot be used during the exam. Additionally, no mobile phones or other electronic devices (except the exam device) are allowed. On the notebook/laptop itself, no other tabs besides the exam should be open.In short: No aids are allowed for the exam except for a calculator! And: No communication or collaboration with others is permitted. Deviating from these rules will result in the exam being assessed as "X".
Minimum requirements and assessment criteria
Performance is assessed based on the test result (maximum: 50 points).
Grading is based on the following assessment key:Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Grading is based on the following assessment key:Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Last modified: We 30.10.2024 11:05