Course Exam
040192 VO ABWL Marketing I (2015S)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 02.11.2015 09:00 to Tu 24.11.2015 14:00
- Deregistration possible until Tu 24.11.2015 16:00
Examiners
Information
Minimum requirements and assessment criteria
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today's economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.
Last modified: Mo 07.09.2020 15:28