Course Exam
220029 VO SPEZI: VO ETHNI Media and Ethic Minorities (2023S)
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TRANSCULTURAL COMMUNICATION
When working in communication within one’s own society, communication, PR experts are familiar with communication habits of the target audiences as well as patterns of decision making and attitude change. We understand the media environment and which arguments and images resonate with the recipients and how to measure success.If communication experts are requested to reach out to a completely different culture and society, they often rely on their previous experiences. They figure if something worked well in their countries, it can be just as effective in Afghanistan, Nigeria or Kazakhstan. Such an assumption may quickly result in communication disasters.In this course you will learn about communication patterns in different cultures and will familiarise yourself with the most common explanation models. You will analyse practical examples ranging from advertising to non-profit PR, including humanitarian communication in crisis regions.Our guest lecturers will cover different areas where intercultural communication skill determine success or failure.
• Marcello Demner, advertising agency Demner, Merlicek und Bergmann
• Franz Gundacker von CENAD (international negotiation training for diplomats and politicians)
• Almir Ibric, Citi of Vienna, Integration and diversity managementThe course involves a shared dialogue between students and teacher and active student engagement.
When working in communication within one’s own society, communication, PR experts are familiar with communication habits of the target audiences as well as patterns of decision making and attitude change. We understand the media environment and which arguments and images resonate with the recipients and how to measure success.If communication experts are requested to reach out to a completely different culture and society, they often rely on their previous experiences. They figure if something worked well in their countries, it can be just as effective in Afghanistan, Nigeria or Kazakhstan. Such an assumption may quickly result in communication disasters.In this course you will learn about communication patterns in different cultures and will familiarise yourself with the most common explanation models. You will analyse practical examples ranging from advertising to non-profit PR, including humanitarian communication in crisis regions.Our guest lecturers will cover different areas where intercultural communication skill determine success or failure.
• Marcello Demner, advertising agency Demner, Merlicek und Bergmann
• Franz Gundacker von CENAD (international negotiation training for diplomats and politicians)
• Almir Ibric, Citi of Vienna, Integration and diversity managementThe course involves a shared dialogue between students and teacher and active student engagement.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 01.06.2023 09:00 to Fr 23.06.2023 09:45
- Deregistration possible until We 28.06.2023 09:45
Examiners
Information
Examination topics
Content of the lectures and your notes.
Note that the PowerPoint slides only contain keywords and will not do as your learning tool.
Note that the PowerPoint slides only contain keywords and will not do as your learning tool.
Assessment and permitted materials
A few minor exercises and reading tasks during the term.
For the final exam you will get 10 open questions:
3 questions requiring detailed explanations of the concepts discussed as well as own examples (0-11 points each)
4 questions testing comprehension (0-3 points each)
For the final exam you will get 10 open questions:
3 questions requiring detailed explanations of the concepts discussed as well as own examples (0-11 points each)
4 questions testing comprehension (0-3 points each)
Minimum requirements and assessment criteria
Passing grade: at least 50% of possible points.Presence exam (open questions):1: >= 87% (39,5 points)
2: >= 75% (33,5 points)
3: >= 63% (28,5 points)
4: >= 50% (22,5 points)
5: < 50% (0-22 points)
2: >= 75% (33,5 points)
3: >= 63% (28,5 points)
4: >= 50% (22,5 points)
5: < 50% (0-22 points)
Last modified: Tu 19.09.2023 09:47