Universität Wien
Course Exam

330013 VO Marketing and Sales Research (2013W)

Tuesday 17.12.2013 10:30 - 12:00 UZA2 Hörsaal 4 (Raum 2Z221) 2.OG

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Examiners

Information

Examination topics

A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.

Minimum requirements and assessment criteria

Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.

Last modified: Sa 02.04.2022 00:27