C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040153 UK 4 ECTS Empirical Social Research
  Kalleitner, Tu 15:00-16:30 (13×)
• 040535 UK 4 ECTS Marketing Instruments A - Non-traditional instruments of communication politics
  Wolfsteiner, Mo 15:00-16:30 (10×), Mo 14:45-16:45 (2×)

C1.3.2 Elective Modules (12 ECTS)

• 040095 UK 4 ECTS Organization of the International Firm
  Gr. 1 [ en ] Plakogiannaki, Mo 15:00-16:30 (12×)
  Gr. 2 [ en ] Debellis, Tu 15:00-16:30 (11×), Mo 16.11. 15:00-16:30
• 040149 UK 4 ECTS Intellectual Property Rights
  Guggenbichler, Tu 15:00-16:30 (2×), Tu 20.10. 15:00-18:15, Tu 16:45-18:15 (2×), Tu 24.11. 18:30-20:00
• 040284 UK 4 ECTS Legal Issues of Electronic Commerce
  Blocher
• 040331 UK 4 ECTS Organizational Structures and Processes
  Engin, We 11:30-13:00 (2×), We 15:00-16:30 (2×), We 27.01. 13:15-14:45
• 040600 VK 4 ECTS Innovation and Technology Management
  Günther