B.1.3. Marketing and International Marketing

The elective module (minor and major) will be redesigned from WS22/23. Below you will find the comparison of the previous courses with the respective equivalent new courses:

Compulsory courses Part 1:
KU Market Research 1 or KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Consumer Behaviour | Building Blocks of Marketing 2: Consumer Behavior

Compulsory courses part 2
KU Data Analysis for Marketing Decisions | Foundations of Marketing: Mixed-Research Designs & Qualitative Methods OR Foundations of Marketing: Data Analysis for Marketing Decisions

SE (International) Marketing | Marketing Seminar

Electives for Part 1 and Part 2:
For all other courses (see further listing below) optional courses must be taken - Special Topics or Applied Topics in Marketing 4 ECTS per course (Part 1 must be passed in order to take Part 2).
KU Marketing Communication 1
KU Marketing Communication 2
KU International Marketing Simulation
KU Shopper Marketing
UE Marketing Dramaturgy A
UE Marketing Dramaturgy B
KU Market Research 2
KU International Marketing Research 2
KU Topics in International Marketing

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