C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040071 UK 4 ECTS Marketing Instruments B - Brand and Product Management
  Koch, Tu 11:30-13:00 (12×)
• 040101 UK 4 ECTS Empirical Social Research
  Albert, Th 13:15-14:45 (12×)

C1.3.2 Elective Modules (12 ECTS)

• 040156 UK 4 ECTS Principles of International Business (BA)
  Gr. 1 [ en ] Galizzi, Th 11:30-13:00 (11×), Tu 20.05. 18:30-20:00
  Gr. 2 [ en ] Debellis, Tu 15:00-16:30 (11×), Tu 20.05. 18:30-20:00
• 040277 VO 4 ECTS [ en ] Strategy (BA)
  Gharbi, Mo 05.05. 16:45-20:00, Tu 16:45-20:00 (2×), Th 16:45-20:00 (2×), Fr 13:15-16:30 (2×), We 14.05. 16:45-20:00
• 040280 UK 4 ECTS Organizational Structures and Processes
  Seferagic, Tu 25.03. 17:00-19:00, Tu 17:00-20:00 (2×), Th 10.04. 17:00-20:00, Sa 09:00-14:00 (2×), Tu 27.05. 18:30-20:00
• 040284 UK 4 ECTS Legal Issues of Electronic Commerce
  Blocher, Fr 08:00-13:00 (4×), Fr 08:00-09:30 (3×)
• 040600 VK 4 ECTS ( MIXED ) Innovation and Technology Management
  Günther