C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040071 UK 4 ECTS Marketing Instruments B - Brand and Product Management
  N.N., Tu 11:30-13:00 (15×)
• 040101 UK 4 ECTS ( ON-SITE ) Empirical Social Research
  N.N., Th 13:15-14:45 (12×)

C1.3.2 Elective Modules (12 ECTS)

• 040156 UK 4 ECTS Principles of International Business (BA)
  Gr. 1 [ en ] N.N., Th 11:30-13:00 (12×)
  Gr. 2 [ en ] N.N., Tu 13:15-14:45 (15×)
• 040277 VO 4 ECTS [ en ] Strategy (BA)
  N.N., Mo 05.05. 16:45-20:00, Tu 16:45-20:00 (2×), We 16:45-20:00 (2×), Th 16:45-20:00 (2×), Fr 13:15-16:30 (2×)
• 040280 UK 4 ECTS Organizational Structures and Processes
  N.N., We 11:30-13:00 (14×)
• 040284 UK 4 ECTS Legal Issues of Electronic Commerce
  N.N., Fr 08:00-13:00 (4×), Fr 08:00-09:30 (3×)
• 040600 VK 4 ECTS ( MIXED ) Innovation and Technology Management
  N.N.