VM8 Marketing I (20 ECTS)

Mandatory courses - 8 ECTS

• 040087 KU 4 ECTS Building Blocks of Marketing 1: Consumer Behavior (MA)
  Auer-Zotlöterer, Tu 09:45-11:15 (16×)
• 040223 KU 4 ECTS [ en ] Building Blocks of Marketing 1: Marketing Research (MA)
  Koch, Tu 11:30-13:00 (11×)

Elective courses - 12 ECTS

• 040023 KU 4 ECTS Advanced Topics in Marketing: Innovation and Marketing 1 (MA)
  Gr. 1 [ en ] Alves, Th 24.10. 15:00-18:15, We 15:00-18:15 (3×), Fr 08.11. 13:15-16:30, Mo 18.11. 15:00-18:15, Fr 22.11. 08:00-14:45, We 27.11. 15:00-16:30
  Gr. 2 [ en ] Fuchs, Tu 09:45-11:15 (13×)
• 040026 KU 4 ECTS [ en ] Special Topics in Marketing: B2B Marketing (MA)
  Koschat, Fr 09:45-13:00 (10×)
• 040252 KU 4 ECTS Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)
  Reisinger, Th 13:15-14:45 (12×)
• 040257 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
  Sichtmann, Fr 29.11. 11:30-13:00, Tu 17.12. 11:30-13:00, We 08.01. 09:45-14:45, Th 09.01. 09:45-14:45, Fr 10.01. 09:45-14:45
• 040517 KU 4 ECTS [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)
  Sichtmann, Th 09:45-13:00 (5×), Th 09:45-11:15 (2×), Th 17.10. 11:30-13:00