B.2.4. Alternative Compulsory Module Marketing & International Marketing I (20 ECTS)

The module has been redesigned as follows:
Compulsory courses
KU Market Research 1 or KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Consumer Behaviour | Building Blocks of Marketing 2: Consumer Behavior

Elective courses: Special Topics in Marketing or Applied Topics in Marketing (12 ECTS)
Part 1 must be positively completed in order to attend part 2.

Translated with www.DeepL.com/Translator (free version)

040023 KU [en] (ON-SITE) Applied Topics in Marketing: Innovation and Marketing 1 (MA)

040026 KU [en] (MIXED) Special Topics in Marketing: B2B Marketing (MA)

040087 KU (ON-SITE) Building Blocks of Marketing 2: Consumer Behavior (MA)

040102 KU [en] (ON-SITE) Applied Topics in Marketing: Innovation and Marketing 2 (MA)

040114 KU (ON-SITE) Applied Topics in Marketing: Staging Marketing A (MA) - Marketing-Dramaturgie A

040223 KU [en] (ON-SITE) Building Blocks of Marketing 1: Marketing Research (MA)

040252 KU [deen] (ON-SITE) Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)

040410 KU (ON-SITE) Special Topics in Marketing: Marketing Communication 2 (MA)

040517 KU [en] (ON-SITE) Special Topics in Marketing: International Marketing Management 1 (MA)

Last modified: Th 19.01.2023 08:15