3.1.3. Marketing Management

3.1.3.1. Required Modules (12 ECTS)

• 040511 VK BW SOZ: Social Research (VK)
• 040535 FK BW VM: Marketing Management A (E) - Non-traditional instruments of communication politics

3.1.3.2. Elective Modules lt. Curriculum (12 ECTS)

• 040600 VK Innovation and Technology Management