C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040071 UK Marketing Instruments B - personal Sale
• 040101 UK Empirical Social Research

C1.3.2 Elective Modules (12 ECTS)

• 040025 FK Internet Marketing & Electronic Commerce (BA) - Internet Marketing und Electronic Commerce
• 040093 UK Unfair Competition and Antitrust Law
• 040110 UK Intellectual Property Rights
• 040284 UK Legal Issues of Electronic Commerce
• 040331 UK Organizational Structures and Processes
• 040600 VK Innovation and Technology Management