VM8 Marketing I (20 ECTS)

Mandatory courses - 8 ECTS

• 040087 KU Building Blocks of Marketing 1: Consumer Behavior (MA)
• 040386 KU [ de en ] Building Blocks of Marketing 1: Marketing Research (MA)

Elective courses - 12 ECTS

• 040104 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
• 040143 KU [ en ] Special Topics in Marketing: Responsible Marketing 1 (MA)
• 040167 KU Applied Topics in Marketing: Staging Marketing B (MA)
• 040177 KU [ en ] Special Topics in Marketing: Luxury Marketing (MA) - Luxury Marketing
• 040410 KU Special Topics in Marketing: Marketing Communication 2 (MA)
• 040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)