VM8 Marketing I (20 ECTS)

Mandatory courses - 8 ECTS

• 040087 KU [ de en ] Building Blocks of Marketing 1: Consumer Behavior (MA)
• 040223 KU [ en ] Building Blocks of Marketing 1: Marketing Research (MA)

Elective courses - 12 ECTS

• 040114 KU Applied Topics in Marketing: Erlebnis Marketing A (MA)
• 040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)
• 040257 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
• 040299 KU [ en ] Special Topics in Marketing: Responsible Marketing (MA)
• 040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)