VM8 Marketing I (20 ECTS)

Pflichtlehrveranstaltungen im Ausmaß von insgesamt 8 ECTS

• 040087 KU [ en de ] Building Blocks of Marketing 1: Consumer Behavior (MA)
• 040386 KU [ de en ] Building Blocks of Marketing 1: Marketing Research (MA)

Wahllehrveranstaltungen im Ausmaß von insgesamt 12 ECTS

• 040104 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
• 040143 KU [ en ] Special Topics in Marketing: Responsible Marketing (MA)
• 040167 KU Special Topics in Marketing: Erlebnis Marketing B (MA)
• 040177 KU [ en ] Special Topics in Marketing: Luxury Marketing (MA) - Luxury Marketing
• 040394 KU [ en ] Advanced Topics in Marketing: Qualitative Research Methods (MA)
• 040395 KU Special Topics in Marketing: Business-to-Government Marketing(MA)
• 040396 KU [ en ] Special Topics in Marketing: Services Marketing (MA)
• 040410 KU Special Topics in Marketing: Marketing Kommunikation 2 (MA)
• 040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)