VM8 Marketing I (20 ECTS)

• 040336 KU Special Topics in Marketing: Event Management A (MA)

Pflichtlehrveranstaltungen im Ausmaß von insgesamt 8 ECTS

• 040087 KU [ de en ] Building Blocks of Marketing 1: Consumer Behavior (MA)
• 040223 KU [ en ] Building Blocks of Marketing 1: Marketing Research (MA)

Wahllehrveranstaltungen im Ausmaß von insgesamt 12 ECTS

• 040114 KU Special Topics in Marketing: Erlebnis Marketing A (MA)
• 040252 KU Special Topics in Marketing: Marketing Kommunikation 1(MA)
• 040257 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
• 040299 KU [ en ] Special Topics in Marketing: Responsible Marketing (MA)
• 040396 KU [ en ] Special Topics in Marketing: Services Marketing (MA)
• 040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)