3.1.3. Marketing Management

3.1.3.1. Required Modules (12 ECTS)

• 040153 UK Empirical Social Research
• 040535 FK BW VM: Marketing Management D - personel selling

3.1.3.2. Elective Modules lt. Curriculum (12 ECTS)

• 040095 UK [ en ] Organization of the International Firm
• 040149 UK Intellectual Property Rights
• 040284 UK Legal Issues of Electronic Commerce
• 040331 UK Organizational Structures and Processes
• 040600 VK Innovation and Technology Management