3.1.3. Marketing Management

3.1.3.1. Required Modules (12 ECTS)

• 040071 UK Marketing Instruments B
• 040101 UK Empirical Social Research

3.1.3.2. Elective Modules lt. Curriculum (12 ECTS)

• 040030 FK BW VE: Internet Marketing & Electronic Commerce 2
• 040060 FK BW VE: Internet Marketing & Electronic Commerce 1
• 040093 UK Unfair Competition and Antitrust Law
• 040110 UK Intellectual Property Rights
• 040284 VK RdW: Topics in Electronic Commerce
• 040331 UK Organizational Structures and Processes
• 040600 VK Innovation and Technology Management