3.1.3. Marketing Management

3.1.3.1. Required Modules (12 ECTS)

• 040153 UK Empirical Social Research
• 040535 UK Marketing Instruments A - Non-traditional instruments of communication politics

3.1.3.2. Elective Modules lt. Curriculum (12 ECTS)

• 040095 UK [ en ] Organization of the International Firm
• 040149 UK Intellectual Property Rights
• 040282 FK BW VE: Internet Marketing & Electronic Commerce 1 - Internet Marketing und Electronic Commerce
• 040283 PR BW VE: Internet Marketing & Electronic Commerce 2 - Internet Marketing und Electronic Commerce
• 040284 UK Legal Issues of Electronic Commerce
• 040331 UK Organizational Structures and Processes
• 040600 VK Innovation and Technology Management