C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040153 UK ( ON-SITE ) Empirical Social Research
• 040535 UK ( ON-SITE ) Marketing Instruments A - Social Media Marketing

C1.3.2 Elective Modules (12 ECTS)

• 040095 UK [ en ] ( ON-SITE ) Principles of International Business (BA) - wird statt Organization of the International Firm angeboten
• 040149 UK ( ON-SITE ) Intellectual Property Rights
• 040284 UK ( ON-SITE ) Legal Issues of Electronic Commerce
• 040331 UK ( ON-SITE ) Organizational Structures and Processes
• 040600 VK ( MIXED ) Innovation and Technology Management