C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040071 UK Marketing Instruments B - Brand and Product Management
• 040101 UK Empirical Social Research

C1.3.2 Elective Modules (12 ECTS)

• 040093 UK Unfair Competition and Antitrust Law
• 040110 UK Intellectual Property Rights
• 040156 UK [ en ] Principles of International Business (BA)
• 040277 VO [ en ] Strategy (BA)
• 040280 UK Organizational Structures and Processes
• 040284 UK Legal Issues of Electronic Commerce
• 040600 VK ( MIXED ) Innovation and Technology Management