C1.3 Marketing Management (24 ECTS)

C1.3.1 Required Modules (12 ECTS)

• 040153 UK ( ON-SITE ) Empirical Social Research
• 040535 UK Marketing Instruments A - Angewandte Marktforschung - Werbewirkung und Segmentierung

C1.3.2 Elective Modules (12 ECTS)

• 040095 UK [ en ] Principles of International Business (BA)
• 040149 UK ( ON-SITE ) Intellectual Property Rights
• 040284 UK ( ON-SITE ) Legal Issues of Electronic Commerce
• 040331 UK Organizational Structures and Processes
• 040600 VK ( MIXED ) Innovation and Technology Management