Warning! The directory is not yet complete and will be amended until the beginning of the term.

B.1.3. Marketing and Initernational Marketing

Hier finden Sie den Link zur Äquivalenzliste aufgrund des geänderten Lehrveranstaltungsangebotes im Bereich Marketing und Internationales Marketing:
https://wirtschaftswissenschaften.univie.ac.at/studium/waehrend-des-studiums/master/geaendertes-lv-angebot-im-master-iibw/#c903283

Überblick

Pflichtkurse Teil 1:
KU Marktforschung 1 oder KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Konsumentenverhalten | Building Blocks of Marketing 2: Consumer Behavior

Pflichtkurse Teil 2
KU Data Analysis for Marketing Decisions | Foundations of Marketing: Mixed-Research Designs & Qualitative Methods ODER Foundations of Marketing: Data Analysis for Marketing Decisions

SE (International) Marketing | Marketing Seminar

Wahlkurse für Teil 1 und Teil 2:
Für alle anderen Kurse (siehe weitere Auflistung nachfolgend) ist wahlweise zu absolvieren - Special Topics oder Applied Topics in Marketing pro Kurs 4 ECTS (Teil 1 muss positiv absolviert sein, um Teil 2 zu besuchen.)
KU International Marketing Management 1
KU International Marketing Management 2
KU Marketing Kommunikation 1
KU Marketing Kommunikation 2
KU International Marketing Simulation
KU Shopper Marketing
UE Marketing Dramaturgie A
UE Marketing Dramaturgie B
KU Marktforschung 2
KU International Marketing Research 2
KU Topics in International Marketing

B.1.3.1. Marketing and International Marketing I (can also be taken as a minor)

040087 KU Building Blocks of Marketing 1: Consumer Behavior (MA)
040104 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
040143 KU [ en ] Special Topics in Marketing: Responsible Marketing 1 (MA)
040167 KU Applied Topics in Marketing: Staging Marketing B (MA)
040177 KU [ en ] Special Topics in Marketing: Luxury Marketing (MA) - Luxury Marketing
040386 KU [ de en ] Building Blocks of Marketing 1: Marketing Research (MA)
040410 KU Special Topics in Marketing: Marketing Communication 2 (MA)
040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)

B.1.3.2. Marketing and International Marketing II

040104 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
040143 KU [ en ] Special Topics in Marketing: Responsible Marketing 1 (MA)
040167 KU Applied Topics in Marketing: Staging Marketing B (MA)
040177 KU [ en ] Special Topics in Marketing: Luxury Marketing (MA) - Luxury Marketing
040410 KU Special Topics in Marketing: Marketing Communication 2 (MA)
040501 VO [ en ] ( MIXED ) Principles of Data Analysis for Marketing and Management Decisions (MA)
040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)
040578 SE Seminar Marketing (MA)

Last modified: Fr 10.01.2025 00:43