Warning! The directory is not yet complete and will be amended until the beginning of the term.

B.1.3. Marketing and Initernational Marketing

Hier finden Sie den Link zur Äquivalenzliste aufgrund des geänderten Lehrveranstaltungsangebotes im Bereich Marketing und Internationales Marketing:
https://wirtschaftswissenschaften.univie.ac.at/studium/waehrend-des-studiums/master/geaendertes-lv-angebot-im-master-iibw/#c903283

Überblick

Pflichtkurse Teil 1:
KU Marktforschung 1 oder KU International Marketing Research 1 | Building Blocks of Marketing 1: Marketing Research
KU Konsumentenverhalten | Building Blocks of Marketing 2: Consumer Behavior

Pflichtkurse Teil 2
KU Data Analysis for Marketing Decisions | Foundations of Marketing: Mixed-Research Designs & Qualitative Methods ODER Foundations of Marketing: Data Analysis for Marketing Decisions

SE (International) Marketing | Marketing Seminar

Wahlkurse für Teil 1 und Teil 2:
Für alle anderen Kurse (siehe weitere Auflistung nachfolgend) ist wahlweise zu absolvieren - Special Topics oder Applied Topics in Marketing pro Kurs 4 ECTS (Teil 1 muss positiv absolviert sein, um Teil 2 zu besuchen.)
KU International Marketing Management 1
KU International Marketing Management 2
KU Marketing Kommunikation 1
KU Marketing Kommunikation 2
KU International Marketing Simulation
KU Shopper Marketing
UE Marketing Dramaturgie A
UE Marketing Dramaturgie B
KU Marktforschung 2
KU International Marketing Research 2
KU Topics in International Marketing

B.1.3.1. Marketing and International Marketing I (can also be taken as a minor)

040023 KU [ en ] Advanced Topics in Marketing: Innovation and Marketing 1 (MA)
040087 KU [ de en ] Building Blocks of Marketing 1: Consumer Behavior (MA)
040114 KU Applied Topics in Marketing: Staging Marketing A (MA) - Marketing-Dramaturgie A
040223 KU [ en ] Building Blocks of Marketing 1: Marketing Research (MA)
040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)
040257 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)

B.1.3.2. Marketing and International Marketing II

040023 KU [ en ] Advanced Topics in Marketing: Innovation and Marketing 1 (MA)
040037 SE Seminar Marketing (MA)
040114 KU Applied Topics in Marketing: Staging Marketing A (MA) - Marketing-Dramaturgie A
040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA)
040257 KU [ en ] Special Topics in Marketing: International Marketing Management 2 (MA)
040268 KU [ en ] Building Blocks of Marketing 2: Quantitative Methods (MA)
040517 KU [ en ] Special Topics in Marketing: International Marketing Management 1 (MA)

Last modified: Fr 27.06.2025 00:46